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If you’ve been seeking out information about low cost lead generation for a while then you know that there are several pieces of the puzzle and nobody is going to put them all together for you. Not even if you hire someone to build your website.

It’s too important that it’s personal – it has to be full of you. Particularly in network marketing.

I want to break down some secrets of a great network marketing sales funnel. But not before I tell you that I’ve made the mistakes, I’ve seen them made by others, and what I’m about to share with you works.

No laziness allowed, now.

The very first thing to remember is that your sales funnel will fit together in sections. Those sections need to be fully fitted together before you ever begin to generate traffic, and until you generate traffic lead generation won’t happen.

It also won’t happen if you do it wrong.

• Piece number 1:

Build your last piece first. That is; build the last piece that other people will see… first. If you do this then you can ensure that you know exactly what to promise people, exactly what you’re going to give them. And basically you know that you’re the real thing and you can be of use to your leads.

That first piece is your recruiting process. Start with your entire back-end training that is specific to only those who become a member of your team. (You’ll have to know your team strategy to do that.)

Then create some kind of application process to weed out the dead-beats and tire kickers. You don’t want to waste any time on people who aren’t going to work, and giving a hand out isn’t helping anyone. (Teach a man to fish…)

• Piece number 2:

Create training videos full of real life value that the people you’re helping were looking for. If you can be the answer to someone’s prayers then a sense of loyalty will begin to develop and you’ll be able to help your lead even further.

Your goal is to eliminate as much confusion as possible, and shorten their learning curve as much as you can. Put your heart into making their life easier – not just on filling your bank account.

I’ve said it before and I’ll say it again: paying it forward is the key to building a massive network marketing team. Not only that but you’ll have such great morale that you won’t believe it, and your team will be mostly producers.

• Low cost lead generation sales funnel piece number three:

Write up a compelling email for each training video you create. Pull your reader through and with power and authority, give them a strong invitation to click on your link to watch your training video.

Writing an email is pretty simple. There are a few basic rules. We’re not going to cover those in this article though.

• Last, but certainly not least, create your lead capture pages.

I say pages because I want to make sure you understand the value to creating one for every keyword you want to target instead of trying to target multiple keywords on one page. You have to connect with the needs of one individual on each lead capture page.

Target market is simple. Think of one type of person at a time and talk directly to them. Make a connection. Create a relationship. A lead capture page is not like an article. It’s a sales page. You’re making promises and telling them that if they fill in the form you’re going to deliver specific value.

That’s pretty much it. It’s in a nutshell, I know, but it really is just as simple as that.

I’ll see you at the top, my friend!

Sincerely,

Bronwen Oehlschlager

Your Internet Network Marketing Mentor

P.S. Make sure to leave a comment! And you can find more low cost lead generation training either by joining my team, or if your a valiant leader ready to take it from scratch you can learn the steps for creating your own low cost lead generation (click!) powerhouse sales funnel on my training website (MMUG).