The Road To Low Cost Lead Generation Skills…
In mid 2007 I was standing at my kitchen sink feeling frustrated with all of the promises that I had been made about all of my grand success. I had put multitudes of people in front of my upline for presentations as well as doing some on my own when nobody was available to do a 3 way call for me.
The Dead-Beats
I had had many commitments from my purchased leads to come to meetings in our area and meet me face to face as well as some of my upline, but rarely did anyone show up, and when they did they were dead-beats who really just wanted a hand out – they didn’t really want to be responsible for a real home business.
Epiphany
It was that day as I stood at my kitchen sink when I realized that there had to be a better way. Buying the wrong leads that 70-80 other desperate marketers were also targeting made it really hard to get someone to talk to me in the first place, though I had the knack for it… there had to be a better way. A way that looked more like a respectable business.
The bottom line is that you can do a lot of work, get a lot of people on your list, and still get nowhere if your business isn’t ready for them yet. So I include this important principle as the foundation of functional low cost lead generation.
Let’s say you’ve already learned a little bit about back-linking and you have a blog or website and you’re trying to get traffic to it, but nothing seems to be happening. You’re just missing a few key elements to your sales funnel.
I’d be willing to bet that you haven’t set up a funded proposal backend sales funnel before you started trying to generate traffic.
This is a key element to creating a relationship of trust, offering value that your leads need anyway, and ultimately creating a win win relationship between you and anyone who comes to you for help, because they get valuable information and tools that they need and you make an income whether they join you or not.
It’s the “audience” part of the graphic above. Once you enroll people into your funded proposal you create a situation where someone can call you or email you with specific questions – thus creating a relationship of trust.
Don’t Pounce
Because the relationship of trust can easily be destroyed by pouncing on your lead and inviting them to join your business too soon, take the whole process to heart.
Before you invite them to join your team you need to give them a good enough reason to do it. It’s just not enough to simply offer them advice. You need to give them your leadership and show them the power of your influence in building their own team.
Set It Up From the Narrow End and Work To The Wide End.
What I mean here (and this is So Key!) is that if you don’t want to waste your time doing it wrong and then going back to fix it later you should start at the end when building your system.
Get your presentation videos ready. Get your training videos made. Get the whole thing ready and then start writing content, getting free traffic, and generating leads.
There is obviously much more to know but if you take this information to heart and get your whole backend ready before you start generating leads in whatever manner you choose you’ll be ready when the leads start flowing.
Successfully Yours,
Bronwen Oehlschlager
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