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Scentsy selling tip #5 is a focus on creating your own, high quality, value packed lead MAGNET!
What do I mean? Hm… this one is simple in concept but it may take more than just reading this short article to really, fully understand the importance of this tip and how to apply it appropriately.
You’ve got a learning curve to come through and it’s going to feel like going to college for a little while. But after you get done you’ll feel better and your marketing will become second nature to you.
Remember when you were learning to drive? That first time you got behind the wheel and turned the key? Your heart was pounding and you were excited to learn how to drive, but everything was new to you and putting it all together was STRESSFUL? How about the first time you got on the freeway?
Now driving is second nature to you, right? No big deal. You get in the car just about every day and you even put other people in there with you sometimes! Good to go. That’s how I want you to see Scentsy selling tip number 5.
The first thing you need to do is get educated.
You have some major choices to make but you should have come to some conclusions about a few things as you came through the other 4 Scentsy selling tips before this one. You know the skills you are going to build on, the type of traffic generation that you are going to master, and you know that you need to do a promotion every 30-60 days. You also know that you are going to use a sound system of marketing, become a master of it, and share it with your team.
This is what a lead magnet is all about.
People are on the internet by the millions, right this second, looking for answers about how they can market their business. They have gone through their warm markets 5 times by now and they are done losing friends because their friends and family have no interest in building a business. They want answers. You need to be easy to find, and have answers ready for them.
What’s a lead magnet then? It could really be anything you choose as long as it’s good.
It could be an article, video, e-book, webinar, teleconference… you’re only limited by your own imagination, but it has to be presented in an exciting, curiosity inspiring way (boring is not good), and you have to give them value that they can use right now.
This is the point where you show your true colors my Scentsy friend. Scentsy selling tip number 5 is not for the faint of heart. It’s not for the lazy. It’s not for the person who dinks around with their business like it’s a play thing. This is “plant your flag” time. What’s it going to be? Build an empire or quit entirely? These things take time and great effort. (But it’s still fun!)
Raise your hand if you are about to go get the information that you need to create a great, value packed lead magnet!
I’ll talk to you later!
Sincerely,
Bronwen Oehlschlager
Your Internet Network Marketing MISTRESS!
Bronwen this is awesome info. I am sharing it with my clients. Thanks a bunch.