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Low cost lead generation using content marketing, or article marketing is a very low cost, simple way to attract traffic to your lead capture pages. But the question you’ve come here to learn the answer to is “what to write”. Right?
What to say is daunting at first. So I’m going to give you some of my best tips.
Number one: Write what you know.
If that means you have to get out there and learn something so you know it and can write about it then so be it. Do what you have to do to get what you want to get.
You need to stay on topic. Low cost lead generation seeking people want you to write them an article like this one to teach them, inspire them, and ultimately help them accomplish their goal of successfully doing the entire internet network marketing process.
Your job is to learn how to break it down and then practice by teaching it to anyone who comes your way. You become the expert. So write about it!
Number two, remember that keywords are paramount. You cannot ignore them. Pick one that a lot of people are looking for and write on that topic.
Where do keywords belong?
- One in the first few words of your title.
- The same one in the first 90 characters of your body copy.
- Then sprinkle them every 100 words or so. (a 500 word article should have 5 repeats of the same keyword spread evenly throughout.)
- Make one of those instances into a text link and point it to a lead capture page with the same main keyword.
Number three, let everything in your day inspire you. If you have a keyword chosen and you’ve already written a how to article and you don’t really want to write another one today, then write something philosophical. Analogies are inspiring.
Everyone needs to be reminded that they’re not alone. Most people love to laugh. And everyone needs a reminder now and then that they can definitely do it even if it takes a while to figure it out. Inspire them.
Low cost lead generation is not all about technical stuff. If you have something in place to cover the technical then you can afford to spend some time being an inspiration to your little corner of the market.
I’ve written articles that were literally inspired by refilling my ketchup bottle. You can use just about anything as long as you’re paying attention and can weave a little story out of it and bring your audience back to themselves.
What do you do all day? Go to work? Out of work and doing what you have to do to get the business off the ground? Doing the dishes? Breaking a glass and cleaning it up? Making a mistake when you were cooking dinner and finding a way to make it work anyway?
There are so many things to write about. People make mistakes when they’re coming through a learning curve. Low cost lead generation comes with a major learning curve. Some people come through it faster than others. But for all of them it’s overwhelming at first. Ease their minds. Assure them. Show them how they’ve had other experiences like this that they’ve already overcome.
I’ll see you at the top!
Sincerely,
Bronwen Oehlschlager
Your Internet Network Marketing Mentor
P.S. Leave a comment! And you can find more information on low cost lead generation here (click!).
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This article definately hit home. I am still in that learning curve but with your support I know I will be at the top soon.
I believe in your Patty! You’re already on your way. Consistency is the key!
Thanks again for the food for thought. It is good to remember that we are never too old to learn something new. It is also good to remember that we learn the most when we teach because we always go deeper into a subject than we would otherwise.
When we do that the tasks of writing become easier because we have so much to draw from. I like the “if that means you have to go out there and learn something…” part.
You’re right. I like that. We really aren’t ever too old to learn something new. And it really is easier for most people to learn by doing.
No to mention that we’re in the business of duplication, which means the spotlight is always on us to be an example of what to duplicate! (we can’t just be all talk!)
My new favorite quote is by David Wood: “If you’re not successful then there’s something you don’t know yet.”