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There is no way to get around the need to have website promotion, and one of the methods is known as article marketing. This involves writing content about specific subjects, and then posting them to directories which accept that type of writing. There is more to this then most people realize because the SEO rules for article marketing success can change without notice. Let’s take a look at several details which can help in distributing content.

Even the best article content will not overcome a bad website design. When potential customers visit a website, and find it a cluttered mess that is difficult to follow and find what they want, they will close the browser and go to the next link in the SE results. The site should at least have a Contact Us form so the visitor can ask additional questions.

A well designed website has to be promoted and many people are not financially able to pay for expensive advertising campaigns. By writing content about their services and products they can get exposure from other places on the Web. The keywords used in product content can also be used in writing for other sites that accept quality content.

Article directories exist which accept content about numerous subjects, and want to post the work of people who are knowledgeable in their field of endeavor. However, these directories have rules and regulations which must be followed by authors. Some of them only allow a few categories for any one writer, and they are strict about keyword usage.

Once an author finishes their content it must be submitted to the directories, and the editors will decide if it meets the criteria. Once it passes, there is a Resource Box at the bottom of each article, which is allowed to have the URL back to the author’s website. This provides an all important backlink which is then calculated by the SE spiders in ranking the website popularity.

Becoming a Spotlight Author can be very important, because it helps to create a sense of expertise with the potential readers. Being a featured writer can result in having other site owners ask you to write something for their website or blog. The result of these invitations creates more backlinks, and continues to help in raising your website in the SERPs.

Niche writing means finding some item, product, topic or service which is not already bombarding the Internet, and then focus on writing content for that subject. It requires careful use of keywords, and how the content is developed, but can create a large following for any good writer, and sell more products. Niche marketing can be a gold mine, if you know what you are doing.

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